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started with 11,512 views
30,018,210
TOTAL VIDEO VIEWS GENERATED
started with 242 video likes
984,507
TOTAL VIDEO LIKES EARNED
had 132 followers initially
22,339
TOTAL FOLLOWERS GAINED
TikTok Management & Content Creation
REDUCE DRINKWARE
Reduce is a reusable drinkware brand focused on sustainable hydration. I led their TikTok strategy by producing platform-native, UGC-style videos that blended relatability with product storytelling. The content not only helped them build trust and connect with their audience, but also sparked long-term organic growth and high-performing viral moments.
Cross-Platform Impact:
Several of my top-performing TikToks were also repurposed across Reduce’s other cross-platform channels, driving an additional 4.1M views on YouTube Shorts and 6.6M on Instagram Reels. Altogether, my videos generated over 40.7 million views across all channels—proving that intentional, well-crafted content can perform anywhere.
started with 11,512 views
30,018,210
TOTAL VIDEO VIEWS GENERATED
started with 242 video likes
984,507
TOTAL VIDEO LIKES EARNED
had 132 followers initially
22,339
TOTAL FOLLOWERS GAINED
started with 11,512 views
30,018,210
TOTAL VIDEO VIEWS GENERATED
started with 242 video likes
984,507
TOTAL VIDEO LIKES EARNED
had 132 followers initially
22,339
TOTAL FOLLOWERS GAINED
started with 11,512 views
30,018,210
TOTAL VIEWS GENERATED
started with 242 likes
984,507
TOTAL VIDEO LIKES EARNED
had 132 followers
22,339
TOTAL FOLLOWERS GAINED
REDUCE DRINKWARE
TikTok Management & Content Creation
Reduce is a reusable drinkware brand focused on sustainable hydration. I led their TikTok strategy by producing platform-native, UGC-style videos that blended relatability with product storytelling. The content not only helped them build trust and connect with their audience, but also sparked long-term organic growth and high-performing viral moments.
Several of my top-performing TikToks were also repurposed across Reduce’s other cross-platform channels, driving an additional 4.1M views on YouTube Shorts and 6.6M on Instagram Reels. Altogether, my videos generated over 40.7 million views across all channels—proving that intentional, well-crafted content can perform anywhere.
Cross-Platform Impact:
Proof Over Promises
One year of organic TikTok content led to 20M+ views, 17M+ reach, and 870K+ engagements — all part of a long-term growth strategy driven by consistency, relatability, and native storytelling.
Screenshots from TikTok Analytics: June 2023 – Feb 2024
"Brinkley's videos were instrumental in helping us get TikTok off the ground at Reduce. Her ability to use trending audio and create fun and impactful product videos generated millions of organic views on the brand channel, often resulting in products selling out in stores as well as online. Brinkley was always on point and on time with deliverables, and was a pleasure to work with! Highly recommend!"